Internet Marketing Providing Clients with a Competitive Advantage Just eight years ago, less than one percent of all homebuyers first found the home they purchased online. The proportion of buyers who found their home on the Internet has doubled every two years from 1995 to 2001. In 2003, 11% of all buyers first found the home they purchased online and that number is expected to increase to 45% in 2007. 2003 also marks the first year on record where more than half of all homebuyers used the Internet to search for homes. 71% reported that they used the Internet at some point in their home search. 42% reported that they used the Internet frequently. And these numbers continue to grow. In 2006 over 30% of all buyers found their home online and 2007 is even higher. Investing in Technology Given these trends, we have invested in Internet technology and include it prominently in our marketing programs. Your property will be notably displayed on our web site and linked to other top national sites such as Realtor.com and Remax.com. It will be showcased with an enhanced listing. Flyers outlining your property's features and benefits, driving directions, maps, photos and virtual tours are all available online for potential buyers. An important feature of our site is the link to the Maine Multiple Listing Service (IDX). Through this service potential buyers can view all properties for sale in the state. According to recent statistics, viewing properties on line is the single most important aspect of any good web site and the primary reason visitors use real estate web sites. We not only market our properties, but aggressively promote our entire site, thus attracting potential buyers not only throughout Greater Portland, but nationally as well. Our site is advertised on Google, Overture, MSN and Yahoo Real Estate. It is featured as a sponsored link, thus increasing traffic and exposure for your home. We keep track and analyze all relevant hit and linking data and can share those statistics with you. Video tours and podcasts are incorporated into the promotional strategy as well. Our monthly newsletter is featured on our site and mailed electronically to our entire client base, local businesses, associations, prospective buyers, and others. Understanding Trends We also invest a lot of resources in learning where potential buyers are coming from and what type of buyer is more likely to purchase your home. In that way we can target them via on-line campaigns, direct mail and relocation services. Through our award winning website, which attracts between 35,000 to 40,000 potential buyers every month, we have assembled a comprehensive set of tools designed to provide the best presentation and broadcast exposure for your property. We apply local market knowledge and global resources to create an effective marketing strategy to sell your home quickly and for the highest price. We do not put a "for sale" sign in front of your home but rather we put your home in front of the world.