Home Marketing Programs
An Integrated Approach

In today's market, virtually any Maine real estate agent can advertise your property. Each week the local papers are full of homes and land for sale. The problem is, property advertisements are often indistinguishable from one another, and according to recent studies, only 4% of all buyers first learned of the home they eventually purchased through a newspaper ad. That is an incredibly low percentage!

The Internet has changed how people shop for homes, as over 80% of all prospective buyers begin their search online.

Developing a marketing plan for selling a home in this complex marketplace is about creating and executing a well thought out stategy. For this reason we have created a customized marketing system that combines the very best in today's web-based technology, innovative marketing and personalized service that provides our clients with a competitive advantage in the market and ensures that our client's property is seen by the highest number of prospective buyers. We provide our clients with Maximum Exposure for their homes.

Our online presence is second to none in the local market place and our Internet Marketing strategy ensures that your home will be viewed by the most potential buyers in the market, whether they are here in Maine or across the country.

The cornerstone of every successful property sale is an effective price. At the right value, your home can generate competing offers, and sell for much higher than the price of its original listing. To find the right starting point, we develop a comparative market analysis, which includes a professional home inspection and a careful valuation of your home. We also research properties that have sold recently in your area, to establish your home's market potential. After the home is listed, we provide you with regular market updates to ensure that your property's in line with current buying demand.

Our Maximum Exposure Home Marketing Program is unique in the local market and gets proven results. The program includes six distinct, yet integrated strategies and activies:

		...Technology        Fully integrated web site with over 30,000 monthly visitors  Google & Overture sponsored link advertising   Downloadable property videos complete with audio   Enhanced listing presence on Realtor.com   Web tracking reports of all visitors   Opt-In Marketing programs for direct email marketing   Reciprocal linking to national web sites   Automated buyer notification matching through Market Watch

...Promotion        Multiple Listing Service (MLS)  Custom produced direct mail & email campaigns  Featured Advertsing in the Real Estate Book  RE/MAX Renowned Properties advertising programs  Leverage RE/MAX national print advertising campaigns  Web based Newsletter with data base of over 10,000 contacts  Assist in staging your home to enhance its marketability  Open House, signs & lockbox

...Communication        Individualized Home Showing feedback reports  Office scheduling of all showings - no delays or call backs  Timely status reports - 30/60/90 days  Market Updates on demand  Advertising feedback, identifying best media presentation

...Administration        Automated Transaction Tracking report  Prequalification of potential buyers  10 step administration tracking system  Manage the escrow process  After sale follow-up

...Negotiation        Present & prepare all offers  Evaluate buyer qualifications  Determine potential financial options  Communicate contract status

...Client for Life        Free home market evaluation & annual market consultation  Referrals to local vendors & contractors  Unlimited access to newsletters & promo