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Home Marketing Programs

An Integrated Approach

In today's market, virtually any Maine real estate agent can advertise your property. Each week the local papers are full of homes and land for sale. The problem is, property advertisements are often indistinguishable from one another, and according to recent studies, only 4% of all buyers first learned of the home they eventually purchased through a newspaper ad. That is an incredibly low percentage!

The Internet has changed how people shop for homes, as over 80% of all prospective buyers begin their search online.

Home Marketing StrategyDeveloping a marketing plan for selling a home in this complex marketplace is about creating and executing a well thought out stategy. For this reason we have created a customized marketing system that combines the very best in today's web-based technology, innovative marketing and personalized service that provides our clients with a competitive advantage in the market and ensures that our client's property is seen by the highest number of prospective buyers. We provide our clients with Maximum Exposure for their homes.

Our online presence is second to none in the local market place and our Internet Marketing strategy ensures that your home will be viewed by the most potential buyers in the market, whether they are here in Maine or across the country.

The cornerstone of every successful property sale is an effective price. At the right value, your home can generate competing offers, and sell for much higher than the price of its original listing. To find the right starting point, we develop a comparative market analysis, which includes a professional home inspection and a careful valuation of your home. We also research properties that have sold recently in your area, to establish your home's market potential. After the home is listed, we provide you with regular market updates to ensure that your property's in line with current buying demand.

Our Maximum Exposure Home Marketing Program is unique in the local market and gets proven results. The program includes six distinct, yet integrated strategies and activies:

  
...Technology
  
 

 Fully integrated web site with over 30,000 monthly visitors
 Google & Overture sponsored link advertising 
 Downloadable property videos complete with audio 
 Enhanced listing presence on Realtor.com 
 Web tracking reports of all visitors 
 Opt-In Marketing programs for direct email marketing 
 Reciprocal linking to national web sites 
 Automated buyer notification matching through Market Watch

   
  
...Promotion
  
 

 Multiple Listing Service (MLS)
 Custom produced direct mail & email campaigns
 Featured Advertsing in the Real Estate Book
 RE/MAX Renowned Properties advertising programs
 Leverage RE/MAX national print advertising campaigns
 Web based Newsletter with data base of over 10,000 contacts
 Assist in staging your home to enhance its marketability
 Open House, signs & lockbox

  
...Communication
  
  Individualized Home Showing feedback reports
 Office scheduling of all showings - no delays or call backs
 Timely status reports - 30/60/90 days
 Market Updates on demand
 Advertising feedback, identifying best media presentation

  
...Administration
  
  Automated Transaction Tracking report
 Prequalification of potential buyers
 10 step administration tracking system
 Manage the escrow process
 After sale follow-up

  
...Negotiation
  
  Present & prepare all offers
 Evaluate buyer qualifications
 Determine potential financial options
 Communicate contract status

  
...Client for Life
  
  Free home market evaluation & annual market consultation
 Referrals to local vendors & contractors
 Unlimited access to newsletters & promo