Maximum Exposure Home Marketing Program

An Intergrated Approach to Selling Homes in Maine 

The buying and selling of real estate has undergone a major paradigm shift in the last several years.  The old methods simply do not work, as the Internet has radically changed how people search for homes and how realtors market them.  If you are reading this webpage, you are probably among the many that have radically changed their views of how the real estate industry has evolved, or more correctly, been transformed.

Studies have shown that 80% of all home buyers begin their search online, often at odd hours of the day or night.  Today, there exists a high level of anonymity among perspective buyers, until they decide it is time to contact a real estate agent. When this happens they are often better educated, more committed and ready to take action.

Most agents have not adapted to the new market realities.  They either do not believe a shift has occurred or lack the skills necessary to meet the challenges.

Developing a marketing plan for selling a home in this complex marketplace is about creating and executing a well thought out strategy that understands how buyers think and act. It is about creating an online presence that results in lead generation. For this reason we have created a customized marketing system that combines the very best in today's web-based technology, innovative marketing and personalized service.  We believe in creating a competitive advantage for our clients.

Maximum Exposure Home Marketing 

Developing a marketing plan for selling a home in this complex marketplace is about creating and executing a well thought out stategy. For this reason we have created a customized marketing system that combines the very best in today's web-based technology, innovative marketing and personalized service that provides our clients with a competitive advantage in the market and ensures that our client's property is seen by the highest number of prospective buyers. We provide our clients with Maximum Exposure for their homes.

Our online presence is second to none in the local market place and our Internet Marketing strategy ensures that your home will be viewed by the most potential buyers in the market, whether they are here in Maine or across the country.

The cornerstone of every successful property sale is an effective price. At the right value, your home can generate competing offers, and sell for much higher than the price of its original listing. To find the right starting point, we develop a comparative market analysis, which includes a professional home inspection and a careful valuation of your home. We also research properties that have sold recently in your area, to establish your home's market potential. After the home is listed, we provide you with regular market updates to ensure that your property's in line with current buying demand.

Our Maximum Exposure Home Marketing Program is unique in the local market and gets proven results. The program includes six distinct, yet integrated strategies and activies:

	Home Marketing Technology
	Fully integrated web site with over 30,000 monthly visitors
	Google & Overture sponsored link advertising
	Enhanced listing presence on Realtor.com
	Web tracking reports of all visitors
	Opt-In Marketing programs for direct email marketing
	Reciprocal linking to national web sites
	Automated buyer notification matching through Market Watch
	Promotion & Literature
	Multiple Listing Service (MLS)
	Custom produced direct mail & email campaigns
	Featured Advertsing in the Real Estate Book
	Leverage Keller Williams national print advertising campaigns
	Web based Newsletter with data base of over 10,000 contacts
	Assist in staging your home to enhance its marketability
	Open House, signs & lockbox
	Communication
	Individualized Home Showing feedback reports
	Office scheduling of all showings - no delays or call backs
	Timely status reports - 30/60/90 days
	Market Updates on demand
	Advertising feedback, identifying best media presentation
	Administration
	Automated Transaction Tracking report
	Prequalification of potential buyers
	10 step administration tracking system
	Manage the escrow process
	After sale follow-up
	Negotiation
	Present & prepare all offers
	Evaluate buyer qualifications
	Determine potential financial options
	Finalize all counter offers
	Client for Life
	Complimentary home valuation & annual market consultation
	Referrals to local vendors & contractors
	Unlimited access to newsletters & promo