The real estate market has changed so quickly and completely that most real estate agents are at a loss for what to do. First there was the rapid growth of the internet and the ability of potential home buyers to view nearly every home online. Second, there is the market retrenchment we are now experiencing. These changes have been dramatic and have fundamentally changed the real estate industry.
To successfully market and sell a home in this difficult environment requires the ability to adapt and change to new conditions.
The need to stay ahead of the technology curve is now more important that ever. We have been able to provide clients with a competitive advantage by rewriting the rules of how homes are sold in Maine.
The numbers demonstrate that internet useage in home searching is steadily growing and is not about to change anytime soon. This consistent trend in how buyers identify homes has been verifed in study after study. it is clear that Internet useage overshadows all forms of home marketing. In a 2007 report prepared by NAR, home buyers used newspaper advertising only 12% to identify the home they actually purchased.
Another interesting fact is that most home buyers start their home search on the internet then contact a realtor, and the vast majority - 80% - only use 1 realtor in their home search, typically the first they contact. That can only point to the conclusion that those home buyers are most likely finding their realtors online, and those among the first they see have the best chance of gaining their business and selling the homes of the cleints they represent.
Additionally, the fact that the percentage of people using the internet as a real estate resource is exactly the same as the percentage of people using a realtor as an information resource - 84% - in 2007, can't be overlooked when considering who should represent you in the sale of your home.
Multi-Facteted Marketing Techniques
Successully selling homes depends upon the most current technology and a creative use of multiple marketing techniques, including social media, image enhancing literature, high-end photography, video and proactive direct marketing techniques. We invite you to explore our marketing methods that can provide you a competitive advantage in today's complex market.
Understanding the Market
Getting accurate information about the latest market trends is critial to making a good decision about Maine real estate. Access the latest sales statistics on our site. Follow the link below:
Helping You Move
Access any of the feature above to make your move to a new home easier and more rewarding.
Customize Your Search
Our home search is extremely easy to use and features the most up to date technology. Select your price range, location, waterfront type and home style.
Receive email updates of all matching properties. You will have access to all properties for sale in the Maine MLS.