Maximum Exposure Home Marketing Program
Achieving Results Through Staging

Staging is designed to differentiate a house, to create emotion, which translates into more offers and more money. If you are considering selling your home, it is worth sitting down and thinking about what you can do to improve your chances of getting the highest possible price. Certain home improvements can really assist in selling a home, while conversely, certain problems can make a property extremely challenging to find a buyer.

Whatever the condition of the home for sale, home ownership represents an investment, and to get the best return on your investment, your home should be staged or prepared before going up for sale. Not doing this is like throwing away your money.

We have prepared a summary of what has proven to work in selling homes faster and for more money. We also have access to local stagers that can deliver a high level of professionalism and experience. When you are ready to put your home on the market we will review these items in greater detail and provide market tested suggestions that will result in enhanced showings and improved buyer acceptance.

Although he probably wasn't referring to marketing a home when he wrote “All the world's a stage” William Shakespeare was clearly ahead of his time!

Areas of Concentration

Repairs - Paying attention to small details provides an aura of confidence. Treat buyers as you would yourself.

Cleaning - Focus on windows, carpeting and rugs. Polish and clean all linoleum surfaces, tile and wood floors. Consider removing carpets that actually cover hardwood floors. Pay special attention to bathrooms and kitchens.

Neutralize - Be cautious in selecting paint and carpeting. Strive to satisfy the largest possible buying segment

Space Management - Arrange furniture to achieve a spacious feeling throughout your home. Pack up collectibles and personalize room sparingly. Concentrate on organizing closets.

Atmosphere - Be aware of odors from cooking, cigarettes, pets, etc. Change carpeting where necessary. Remove rather than mask potential problems. Present fresh flowers whenever possible, keep birch logs by the fireplace and always take advantage of natural light when possible. If you are not planning on working with a professional stager, review magazines and furniture showrooms for ideas!

Play on Emotions

Many buyers don’t have the vision to see a home’s potential, especially if all the rooms are blanched, open spaces. By contrast, a home that’s been strategically showcased can help buyers envision themselves relaxing and enjoying their family there.