Digital Photography
Creating the Best Online Experience
One of the most overlooked aspects of real estate marketing is the quality of the photography. Digital photography today is ubiquitous and the technology has advanced to the point that everyone has the ability to snap images and instantly transmit them anywhere. The vast majority of real estate listings are shot with ordinary consumer level cameras that simply cannot overcome the complex lighting and spatial challenges presented when shooting the interior of a home.
Great real estate photography doesn’t simply require a keen eye behind the lens to make properties look beautiful. It also needs to inspire buyers to take action — to visit the property in person – and eventually make an offer. It is proven that professional photography increases the value of a home and reduces the time on the market.
High Dynamic Range (HDR) Photorahpy
How often have you seen interior photos where windows were nothing more than large white flashes? Proper lighting, good equipment and the use of High Dynamic Range photography can overcome these problems. HDR is a technique where multiple pictures are taken of the same image at different exposures and then combined and edited in post processing software. Techniques include: Tone Mapping, Exposure Fusion and Luminance Masking.
Below are examples of the results that can be achieved:
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