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Internet Marketing

Providing Clients with a Competitive Advantage

In America, usage of the internet is doubling every five years.  As of 2013 the average adult spent over 5 hours per day online – and mobile usage was nearly 2 hours and 30 minutes. 

The impact of these changes has a dramatic effect on how successful real estate brokerages market themselves and the clients they represent.

Internet Chart - History

In1997 less than 2% of all home buyers from their property online.  By 2001 the internet exceed print media and has grown steadily since. While initial search behavior has changed, consumers still use a real estate agent to represent them in 87% of all transactions. (see below)

Seriously Local

In almost every industry consumers start online.  They often begin nationally and transition to local results.  For this reason it is imperative for local real estate companies, like Maine Home Connection, to focus their marketing efforts on dominating state, city and community  search results in Google and Bing. 

Where national portals are broad and generic, our role at Maine Home Connection is to local and deep: for the serious home-buyer, no portal has the information we do about the homes in our market. Our brokerage is designed to be a rich repository of local insights from our agents about the neighborhoods we live in, the homes we’ve seen and the offers we’ve made.

Investing in Technology

Given these trends, we have invested in Internet technology and include it prominently in our marketing programs. Your property will be notably displayed on our web site and linked to other top national sites such as Realtor.com, Zillow and Trulia. It will be showcased with an enhanced listing. High defenition videos outlining your property's features and benefits - along with a neighborhood profile, will be created and marketing across all social networks.

An important feature of our site is the IDX integration, which allows us to provide potential buyers with all home for sale in Maine. Indexed listing, when incorporated into a site correctly, creates strong SEO benefits.  According to recent statistics, viewing properties online is the single most important aspect of any good web site and the primary reason visitors use real estate web sites.

Buyer ChartWe not only market our properties, but aggressively promote our entire site, thus attracting potential buyers not only throughout Greater Portland, but nationally as well.

Our site can be found in all organic search results and is advertised on Google and Bing through PPC programs and Remarketing. While the adjacent graph highlights the importance of the internet in home searching, it does not reflect the increase in moible searching.  It is estimated that by year end over 60% of all home search will be conducted on a mobile device - and for this reason we have also invested in a mobile search and website.

We keep track and analyze the activity of all visitors to our site and have deveop marketing programs to ensure that people interested in your property are actively contacted. 

Understanding Trends

We also invest resources in learning where potential buyers are coming from and what type of person is most likely to purchase your home. In that way we can target them via on-line campaigns, direct mail and relocation services.

Through our award winning website, which attracts between 6,000 to 9,000 potential buyers every month, we have assembled a comprehensive set of tools designed to provide the best presentation and broadcast exposure for your property. We apply local market knowledge and global resources to create an effective marketing strategy to sell your home quickly and for the highest price.

We do not put a "for sale" sign in front of your home but rather we put your home in front of the world.


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