Google and the National Association of Realtors (NAR) recently worked together to study how people search for homes. The result is the report – The Digital House Hunt: Consumer and Market Trends in Real Estate.
Some of the highlights of this report provide important guidance to both home sellers – and the agents who represent them.
- 90% of home buyers searched online during their home buying process. This statistic has continued to grow for many years.
- Real estate related searches on Google have grown 253% over the past 4 years
- Video satisfies multiple research needs for home buyers. 86% of people use video to learn more about a specific community or town; 70% want to see more details about the interior of a home that interests them (where pictures simply cannot suffice).
- YouTube Is the top video research destination for home shoppers. We have been focusing on video for several years now – and Maine Home Connection currently owns 7 of the top 10 videos in the Portland real estate market on YouTube!
- Only 28% of all home buyers use the newspaper or other print media to look for homes. This has been decreasing steadily each year.
The entire report is included below:
To learn more about how we market homes, visit: Home Marketing – Maximum Exposure.